Project 360° Corporate Rebranding
Client Bajaj Auto Limited
Challenge
Bajaj Auto, 4th largest two wheeler company in the world with a leadership position in India, was on the cusp of revolution on many fronts. The company needed a fresh identity that truly reflected its new philosophy; dynamic, vibrant, exciting and confident.
Elephant Strategy
Create a new identity preserving the goodwill of 3 decades. Refresh, change work culture of the company. Standardize the use of new identity across various applications and consolidate the retail experience to reflect change in the company
Elephant Solution New values and essence were penned down along with the top management, and a new identity
centered around these was created. These values and essence were made visible through various communication materials and all the point of sales interface.
Result
The brand expression has found a great acceptance among target audience and the market shares have been at a rise ever since.