Project   Choco-Decker... The New offering from Britannia Treat!
Client     Britannia Industries

Background

Britannia Treat has built an indulgent line-up of Treat cream biscuits with special Treats like Jim Jam & Treat Choco.
Adding to the Treat basket, Britannia was looking at introducing a unique three layered chocolate enrobed Treat Choco Decker.

Insight & Challenge

As kids are always looking for surprise treats, this product was to give them exactly that & more. Treat Choco Decker is a chocolate enrobed sandwich of wafers with sweet vanilla cream or tangy jelly filled in the middle.
Such a unique product experience deserved branding & packaging that would make anyone drool and reach out for the pack.

Identity & Package Design

The identity of “Treat Choco Decker” is mischievous & inviting. It is accentuated by use of shimmer, shine & colours of the flavor. Packaging style is aligned to Treat visual language by using indulgent colours, textures & sparkling substrates.

Result

Britannia Treat Choco Decker gets launched across India by March 2010.