Check out -

Sakal Media Group launches an innovation in user-generated content on digital media. The initiative is aimed at empowering citizens of Maharashtra to voice their opinions & expectations from the winning Lok Sabha candidate through cool personalized infographics! is a web based initiative that encourages users to express their take on elections, candidates & performance expectations. Through three simple steps, users can publish their take on their social media & in turn can invite their circles to do the same.

Elephant, India’s pioneering strategic design consultancy has conceptualized this idea that instantly generates visually delightful & easy to understand infographics from the data selection of users. “

This is an exciting co-creation between design, technology & content experts; a first of its kind, completely conceptualized with user-focus in mind.” said Ashwini Deshpande, Co-founder Director, Elephant Design. This benchmarking initiative is powered by Persistent Systems, a global company specializing in software product and technology services.

itsmytake is a bilingual site with options for English & Marathi and has desktop as well as mobile versions for easy access. Speaking about the initiative, Anand Deshpande, CMD & CEO, Perdsistent Systems said, ““Persistent has always contributed to initiatives that make innovative use of technology to strategically transform organizations and processes and is another example. This website can serve as  a bridge between the elected representatives and the electorate. I am sure that the website is going to have a big impact”.

<  Back to Blog