Panacea Biotec

New image for global growth

Challenge

Panacea Biotec, one of India's progressive, research based Health Management Companies, involved in manufacturing and marketing of branded pharmaceutical formulations, vaccines and natural products were working on ambitious growth plans based on several new initiatives and a stronger global reach & recognition roadmap. The Corporate identity needed to reflect and facilitate this new outlook as well as communicate the company’s essence and core strengths.

Strategy

Elephant’s proprietary tool Root To Fruit ™ enabled formulate new values and the brand essence based on interactions with the top management, employees, suppliers, Competition and pharmaceutical category study

Solution

Elephant created an identity with a modern, bold, dynamic and humane logotype along Pole Star symbol imbibing the group’s core HR philosophy of “Banna Hain Dhruv”- communicating the vision of being an exemplary ‘pioneer’ and an ‘eternal guide’ to all within the organization and outside. The tagline ‘Innovation in support of Life’ aptly captures the brand’s proposition.

Result

Once launched, the corporate identity instilled a sense of pride and enthusiasm in stakeholders and employees, and equipped them to meet with future challenges. A consistent equity for the company was achieved through brand standardization across touch points.
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Client:
Panacea Biotec
Project:
Corporate Identity
Sector:
Pharmaceutical
Key Deliverables
Identity Design
Brand Essence
Brand Proposition
Brand Standardization
Award : Rebrand 2009

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