Designing a compact charger for mobile phones
To design a manually operated charger for mobile phone. This product was targeted to the cost conscious semi rural users and travelers.
After a user study Team Elephant defined key aspects for development of the product. One of the key insight was that the charger would be used predominantly in wind-up mode. The product was designed in such a way that it provided maximum contact of palm & charger body for comfortable grip that was suitable for both hand winding and roll-on actions. It was designed to suit both right & left hand operators.
Product has been tooled, tested and is in advanced condition of marketing launch.
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