Kyron - Brandy Bottle
Capturing classical brand essence in a bottle
Allied Breweries & Distillers desired to launch new premium brandy with an aim to position itself as a challenger to the sole category leader.
The brandy bottle needed to be visualised with an infusion of aspiration, to encourage brandy consumers to shift from mid segment and leader brands. The challenge was to create a superior and sophisticated product with a strong proposition to challenge and penetrate the category. The consumer behavior study showed an inclination towards capturing elegance, sophistication & maturity in the bottle form.
The bottle is an elegant solution in glass, which draws inspiration from the classical amphoral form. The bottle was visualised with smooth and subtle curves, long neck with a tamper proof hatstyle cap and a broad base. The bottle evokes a sense of an elegant companion. The design team prototyped and engineered the bottle for production in capacities of 750ml, 375ml and 180ml with a Mono carton for 750ml.
The bottle and the brandy brand were launched in 2012.
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