How do I create a differentiated brand in a competitive market through an improved customer experience?
Transforming Bank Experience
The current economical growth scenario demands that the people of India get a better banking experience. IT driven systems have improved the systems already, however the differentiation had to come from the ability to provide the right kind of experience to the customers.
Elephant partnered with a leading bank to give the right strategy and form to a new experience which delivers value to the customers. The bank branch experience was changed from an office to a financial retailing platform.
Several category differentiated ideas and customer interaction clustering resulted in unique solutions.