Recognitions and awards

Icograda
Ashwini Deshpande was invited by Icograda (International Council of Graphic Design Associations) and GDC (Graphic Designers of Canada) to speak at “Design Currency” conference as part of icograda Design Week in Vancouver (25-29 April 2010).

News & Events

Ashwini Deshpande invited to be on the pre-selection committee of Good 50X70, a global social communication project.

Jolly Roger (Allied Blenders & Distillers)

Allied Blenders & Distillers (ABD) partnered with Elephant Design to launch ‘Jolly Roger’ - a new brand of premium dark rum. The challenge was to create a brand that would appeal to a unique and highly involved consumer. The exercise involved immersive study of the consumers to develop a newbrand, packaging visual system and product structure that is rich, abundant, classy yet laid-back and friendly. Jolly Roger stands out on the shelf both in terms of form and visual design, and strikes a balance between being vintage and authentic and remaining modern and contemporary.

Dulux Velvet Touch

ICI Paints invited Elephant design to strengthen the relaunch of their most premium brand in India - Velvet Touch. The re-launch The relaunch platform was 'Colors of the world'. We developed a visual system with postage stamps as mnemonics to communicate the colors of the world and also refreshed the Velvet Touch identity to make it connect with the current generation of consumers.

Venky's XPRS

Venky’s - India's leaders in chicken and ready-to-eat chicken foods - were looking at establishing a chain of quick-service takeaway joints.   These places would act as experience zones for the youth keeping in mind their preferences, trends and comfort zones. Team Elephant took over the project from naming it to defining the brand experience to designing the outlets itself. The 1st store in Pune has had unprecedented demand and this model is being replicated across the nation now.