Recent Posts
BRANDS EMBRACED BY INDIANS >>
Designing Brand Experiences >>
Happy Diwali >>
Counting brands that change us >>
Search
 
RSS
Guest Authors
Would you like to write on this blog?
Other Blogs
Design India
elephantplays
 
Elephant Blog
You are as you drive

20 November 2008 , Design Research

Driving is also about our behavior at a shared space. It revel the individual state of mind and also the overall state of the society. We individually contribute in creating the local and national road behavior pattern. The overall pattern affects us in our behavior on and off the road. Possibly this the most significant way the place changes its citizen.

We exhibit our personality type clearly when we drive. Cautious or risk taking, considerate or show off, mannered or angry, helpful or selfish, timid or socially arrived, notice me or invisible, in hurry or satisfied, new comer or well rooted.

The level of effective policing and corruption is also a big driver of how we drive. Does a country with low corruption index will have better road behavior? Does GDP influence how we use shared spaces?

Will we be able read a collective state of mind observing the traffic pattern at the signal? Will it revel latent need and desire? Is this a design research tool? (Influenced by a radio report about a book on similar issue)


Posted by Partho Guha        Comments (1)  
Page: 1 of 1

Elephant
 
News, Events   
at Elephant   
Categories
Brand Experience
Design Research
Innovation
Experience Design
Environment Design
Product Design
Packaging Design
Retail Experience
Strategy
Sustainability
Guests at Elephant
Culture
Design Education
Observations
Publication Design
Articlesby
Ashwini Deshpande
Ashish Deshpande
Partho Guha
Anand Palsodkar
Rochana Deb
Mandar Kale
Nadeem Sheikh
Vandana Bhoj
Vanaja Jadhav
Neeraj Jain
Prasad Kenkre
Archives
July 2010 (1)
February 2010 (1)
October 2009 (1)
September 2009 (2)
August 2009 (1)
May 2009 (1)
January 2009 (2)
December 2008 (2)
November 2008 (4)