Over the course of the years, we have been involved in a multitude of projects from all across the world, and a huge chunk of them have been from India. While researching for these projects, we would be constantly amused and intrigued by the novel culture this land allowed us to witness each time.
Fresh Pink is a collection of some of these wonderment we have gathered through our journey at Elephant. We have tried to depict the nuances in Indian culture, which we take so much for granted.
The beginning of a series about Design and Cultural research at Elephant, fresh pink is a journal which focuses on the people migrating from villages to cities, from poverty to affluence, from temples to malls.