Elephant is a Design led Innovation organization, solving complex challenges with focus on people and the future. We build brands, develop products, bring spaces to life and enhance experiences. All while opening opportunities, delivering ideas & solutions that drive our clients to rapid growth, and us, to the bigger picture. Expertise lies in our process driven approach to design, based on significant work in emerging markets and Startups.
Future Group is known for its well-crafted retail experiences in various chains all over the country. So when they approached us for recreating EasyDay in keeping with a new shopping format, we jumped at the opportunity.
EasyDay was a regular neighbourhood convenience store, with a small-sized self service system.