Innovation Strategy

Elephant partners with organisations to deliver innovation through design thinking. Co-creating fresh and practical ideas with end user interests in focus …

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What We Offer

  • New Product & Service Development (NPD)
  • Design research to understand user
  • Challenges & value perception development
  • Fresh ideas
  • Service design blue prints
  • Customer Experience Enhancement (EXP)
  • Trend Analysis & Opportunity Map (TREND)

How We Do

  • Innovation workshops (1 to 2 days workshop)
  • Ideation for New Product Development
  • Customer Experience Enhancement
  • Design Led Sensitising Workshop

More Case Studies


design and innovation consulting

Direction for creating the next generation washing powder



Helping Mid level professionals from across various industries understand Design-led-innovation

Workshop in collaboration with CII, MCCIA and the British Council Library

experience design services
Changing the banking   experience from office to a financial retail platform in order to become the preferred choice for customer.

Aligning existing offerings with changing users need


An established newspaper & magazine

Creating new range of products every season for air coolers

Rapid product development using platform method