Design Director, Communication Design
With a masters degree in Visual Communication from Industrial Design Center, IIT Bombay, Mayuri has more than a decade’s experience in areas like, branding and communication design, packaging design, digital media, interface design, film and video.
After successful stints at some digital and design firms, she joined Elephant over nine years ago where she currently heads the visual communication design vertical. An expert in design strategy, creative direction, consumer understanding and trend-spotting, she has worked with some of the leading global and national brands like Heinz, Abbott, PepsiCo, Godrej, TATA, Britannia, Paperboat, Eischer Polaris, Mars Foods, MTR Foods and many more. She has led award-winning projects and contributed to the success of startups as well as well established brands. Along with handling key projects and leadership responsibilities, she also mentors and guides young talent.
Mayuri represented Elephant and India at the Asia-wide collaborative project “Colours of Asia” that culminated in an exhibition and seminar at the Hong Kong Design Institute where she was also a speaker.
Mayuri has been a seminar panelist, speaker and jury member at various design forums, competitions, institutions and print led events. Some of them include PrintWeek Awards, Foxglove Awards, Digipub Awards and ADI Awards..
In 2018, Mayuri has been voted as one of the 40 under 40 'go-getters’ in creative fields (Media, Advertising and Marketing) by Impact magazine. She is one of the few stand alone women achievers and the sole representative of the design industry.
Her interest lies in the congregation of media & message and she is deeply inspired by cultures around the world as with the Indian culture, which she tries to reflect in her work expressions. She strongly believes that the craft is as important as the concept and is finally what the user interacts and engages with – be it any medium. She has recently been invited by Avantika University to join the Advisory Board of Studies for Design.