About Us


Ashish Deshpande,Co-founder, Director, Elephant

A 1989 graduate of National Institute of Design, Ahmedabad, India Ashish is the co-founder of Elephant, India`s largest independent integrated design consultancy with offices in India & Singapore.
Elephant Strategy + Design is consistently ranked amongst the top design consultancies in India by Brand Equity, Economic Times.
Ashish leads the Product & Retail Innovation group at Elephant and believes that design must not be narrowed into disciplines.
He is known for his design work on evaporative air coolers, kitchen appliances, Medical diagnostic equipment and the award winning mechanical mobile phone charger. Awards include CII Design Excellence, PlastIndia’s Most Innovative Product, shortlists at Spark (USA) & Greener gadgets (USA). He and his team at Elephant Design believe that the true merit of a project lies in its business success.
Ashish regularly conducts workshops on “E4G” business tool, Product Innovation Process in India & Singapore and is a co creator of the design tool “Psycho Experience Process ”.
Ashish has been a jury member on Output Awards (The Netherlands), Design for Change, Designomics as well as VMRD Awards. He was awarded certification in Good Design Awards system from Japan as part of cooperative initiative between Japan Institute of Design promotion & India Design Council. He has been on the jury of India Design Mark since its inception in 2011.
As Vice President of Association of Designers of India, Ashish is actively involved in supporting and promoting design as a profession and in convening Pune Design Festival for eight consecutive season since 2006. The Ministry of Industry & Commerce, Government of India invited Ashish as honorary member of India Design Council and of CII National Committee on Design.

Ashish believes that design & designers both need to be responsible and promotes commutation sans fuel, believing in pedal power and wind power. He is a keen cyclist and occasionally flies using his paraglider.