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Nine Indians on Cannes 2008 juries
Elephant director to be a juror at Cannes 2008
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Designing for kirana stores
Sudhir Sharma loves to tell the story of a small vegetable and grocery vendor in Pune.
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US cos to get local info from Pune design firm
The Economics Times - 18th October, 2007

Local knowledge, of markets, cultural issues, buying and selling patterns is a competitive advantages for Indian companies. Who better than a local to tell you of the do’s and don’ts of the marketplace

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Elephant in Strategic Partnership
RKS of United States
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Growing pains
Design Week - 5th October, 2007

India’s enviable economic growth is fostering a burgeoning design scene, but can the country’s infrastructure develop quickly enough to support it and will this new industry manage to retain links with the nation’s past? David Kester finds out

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Ambled Along, Done That
Outlook Business - June 20, 2007

A gang of NID graduates had, like the blind men in a Febe, varying ideas about the Elephant, till it started walking

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Breezing through the rural market
The Financial Express - April 5 2007

Those of us who saw the 1992 movie The Scent of Women, would remember it for one scene, if for nothing else. How the blind, cantankerous, middle aged Lieutenant Colonel Frank Slade (Al Panico) picks the girls is about to tango by nothing more than her small

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Ivory Woman
As a co-founder of one of the country's leading design office, Elephant Design, maverick ASHWINI DESHPANDE sure has a trunk full of ideas. Here's why --- Vimmy Sinha
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The Elephant reborn
12 th December, 2005 Page No. 62
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A room of one's own
Sunday , 4 th December 2005 Page No. 10
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See Change
Sunday , 4 th December, 2005 Page No. 14
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Wrap it up
Sunday , 4 th December, 2005 Page No. 12
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Form Freedom
Design adds the critical edge, which Indian businesses can no longer ignore. Are we growing up to train the next generation of designers in the country? Sudhir Sharma finds out.
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From Commuting to Biking
12 th December, 2005 Page No. 62 Design.
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A Shop that Never Sleeps
How Elephant Design has done the retail identity and visual vocabulary for Samir Modi's 24 x 7 retail chain of stores, which dawns the concept of shopping at consumers' convenience in India.
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Going Pro - A concept launched by Bajaj is changing the way motorcycle are sold
November, 2005
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Post iTs
5th September 2005
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Only by Design
Thursday, 14 July 2005
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You won't forget this Elephant
Since 1989, Elephant Design, a Pune based creative shop and a brainchild of five graduates from National Institute of Design, has grown many times over.
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India Inc Sheds traditional image for sleeker look
13th June 2005
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Every brand needs to innovate and reinvent
Sunday, 22 May 2005
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A Jig or two makes a Brand look new
Monday, May 2, 2005 Pg. A9
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Elephants can dance
27th April, 2005, p. 3
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Power Branding - The Creative Edge
Vol. 02/Issue 01/January - March 2005
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Best Digital Media
20th December 2004, Page 58
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HLL ropes in Elephant Design to give shape to Lipton kiosks
Wednesday, November 17, 2004
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Elephant Design Innovates with Steel
The Indian Express, 8 November 2004 The Maharashtra Herald, 8 November 2004
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Economic Digest
Vol. XXXIII No. 7, May 29, 2004
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BAL has grand design to drive ahead
Elephant Design has emerged as one of the largest integrated brand consultants in India
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How HLL gave Lux a makeover
Saturday, 30th April, 2004, p. 4
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Bajaj changes its persona
Bajaj perhaps saw red when it realized that its blue and white logo had been there for far too long time.
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We have got the look
27th February
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Now, auto component cos get design savvy
18 January 2004
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Bajaj Auto brand image set for overhaul
The ubiquitous, familiar, hexagonal blue and white logo of Bajaj Auto is set to fade away into history.
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Bajaj Auto Logo Gets makeover
January 06, 2004
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Bajaj Auto Sports New Logo
06 January 2004
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We have got the look
Mr.Sharma participated from India as a speaker in group lecture discussing [Heartbeats of Asia-Discord seen in signs and symbols].
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BAL has grand design to drive ahead
Mumbai: With Rahul Bajaj's sons, Sanjiv and Rajiv, rearing up to take over the steering wheel at Bajaj Auto Ltd (BAL), the company has decided to cast off its old look for a more colourful and contemporary image.
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BAL has grand design to drive ahead
Mumbai: With Rahul Bajaj's sons, Sanjiv and Rajiv, rearing up to take over the steering wheel at Bajaj Auto Ltd (BAL), the company has decided to cast off its old look for a more colourful and contemporary image.
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2 wheeler retailing shifts gears
'POP Today', Aug-Sep 2003
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Hall of pride
If there's a place Bangaloreans can draw heartfelt inspiration from, it's at the 90th session of the Indian Science Congress ---. Pride of India, being held currently in the city, it's the Hall of Pride.
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The making of Planet Bajaj
When someone says "Times are changing…", Mr. Rahul Bajaj adds, "Let me assure you that Bajaj Auto will led this change…"
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The design debate
Exhibitor magazine, 2003
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Window on IT.COM
The Newspaper: The Economic Times, Mumbai Dated: 02 November 2002
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a design safari
The Newspaper: The Economic Times, Mumbai Dated: 02 June 2002
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Duraware plans good old clay pot with non-stick coat
The Newspaper: The Hindu Business Line, Pune Dated: 04 March 2002
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Design on the city
The Newspaper: The Indian Express Dated: 22 February 2002
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design of the times
The Newspaper: The Economic Times Dated: 19 February 2002
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mind blowing designs
The Newspaper: HindustanTimes.com Dated: 23 January 2002
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Elephant Design looks for tie-ups with European shops
The Newspaper: Financial Express Dated: 05 December 2001
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Five designers and their Elephant
The Newspaper: Pune Times of India Dated: 24 November 2000
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A decade of satisfaction for Elephant Design
The Newspaper: The Observer Times Dated: 28 February 2000
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Design is a tool for global marketing
The Newspaper: The Economics Times Dated: 16 February 2000
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Bajaj Auto comes of age
Publication: Autocar India Date: February 2000
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Businessman in the news
Publication - Business India Date: December 13-26, 1999
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Prime accounts for Elephant Design
Publication: Times of India - Pune Times Date: November 6, 1999
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Designing for Glory
Publication : Times of India- Pune Times Dated: 24 Oct 1997
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Capturing Changing Urban history
Publication : Pune Mid-day Date : 23 Oct 1999
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Coffee-table book on Pune to be released soon
Publication : Pune Mid-day Date : 20 October, 1999
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