Packaging Design

Elephant creates eective Packaging through impactful and clutter breaking expressions of the brand’s promise and benefits in a consumer friendly design solution.
 

What We Offer

  • Brand Strategy
  • Brand Naming
  • Brand Portfolio visual architecture & system
  • New Brand Identity, Identity Refresh
  • Package Design: Graphic Design
  • Package Design : Shape/ format design
  • Photography & Production supervision
  • Artworks
  • Production drawings & detailing of format

 

How We Do

Discover: Understanding & Insights

  • We undertake category study, analyze competing packaging, understand visual associations in consumer minds and identify global and local trends. We study and observe shoppers in their retail environments to understand how packaging influences them in their purchase process. We also draw from our rich experience in packaging from other categories. Relevant insights are compiled to build the design solution strategy.

Define: Strategy and approach

  • We use our proprietary tools to define and recommend the appropriate space the brand/ packaging within category.

    The brand strategy in terms of articulation of positioning, values and personality is defined. Brand name recommendations, if required, are then taken up during this stage

    A design strategy to create visual architecture and differentiation for the brand and its portfolio is devised which becomes our guiding principle for the final design solution. Directions for design for each of the design elements like colour, typeface, treatment and overall look and feel are recommended.

Develop: Design Concepts

  • The design strategy and direction principles are then translated into various concepts and expressions for the brand identity and packaging.

    Pack structure concepts, if needed, are also developed based on the overall brand and design directions set above.

    These concepts are further refined based on consumer/ client feedbacks to narrow down on a solution which best brings out the brand proposition to life and delivers a complete packaging experience for consumers.

Deploy: Detailing & Artwork/Drawings

  • Each graphic element of the selected concept is then detailed for final design. Photography / illustrations if any, are then taken up before artworks are developed for proofing and then final printing.

    The final pack structure concept is detailed aligning to the production processes and drawings for prototype development are handed over. The final production drawings are worked on to incorporate feedback received on the prototype.