VIP Admiral Content
Durable hard luggage for the 21st Century traveller with value add lifestyle features
Aristocrat of VIP Industries came to us with a requirement for a new line of luggage which was not only durable, but also would create an aspiration in the hard luggage category. We needed to create something unique to challenge the existing designs in the market, without pushing up the cost and keeping it as user friendly as possible. Yep, we had a lot on our plate.
We did a little survey, spoke to some people, and found out that travelling in trains and buses took the shine off the luggage, locking their bags was a huge hassle for them. People wanted to pack-in more stuff and wanted features of an upmarket product. So we did some more research and incorporated a minimalist locking system with a numerical lock positioned differently for easier access.
We also designed a light yet strong hard shell cover in bright, quirky and minimalistic colours, for the new age traveller. The bag details were rain & splash proof and smaller bags could now be nested inside each other for space saving transportation while they were being shipped.
Final product is a stylish, affordable with rich features and durable bag that is very light for its category!