Challenge of Renewing A Popular Brand

Re positioning of a well known brand which existed over many many years is a tricky path. The key is the balance, not too far or it will loose the connect, not too near or it will be un noticed, focus on the new users but done go away from the old...But when it works it is great.

Lacto-calamine did a great sale after the new pack designs done by Elephant team, even without any add spends.  

<  Back to Blog