Sakal Media Group launches an innovation in user-generated content on digital media. The initiative is aimed at empowering citizens of Maharashtra to voice their opinions & expectations from the winning Lok Sabha candidate through cool personalized infographics!
Itsmytake.com is a web based initiative that encourages users to express their take on elections, candidates & performance expectations. Through three simple steps, users can publish their take on their social media & in turn can invite their circles to do the same.
Elephant, India’s pioneering strategic design consultancy has conceptualized this idea that instantly generates visually delightful & easy to understand infographics from the data selection of users. “
This is an exciting co-creation between design, technology & content experts; a first of its kind, completely conceptualized with user-focus in mind.” said Ashwini Deshpande, Co-founder Director, Elephant Design. This benchmarking initiative is powered by Persistent Systems, a global company specializing in software product and technology services.
itsmytake is a bilingual site with options for English & Marathi and has desktop as well as mobile versions for easy access. Speaking about the initiative, Anand Deshpande, CMD & CEO, Perdsistent Systems said, ““Persistent has always contributed to initiatives that make innovative use of technology to strategically transform organizations and processes and ItsMyTake.com is another example. This website can serve as a bridge between the elected representatives and the electorate. I am sure that the website is going to have a big impact”. www.itsmytake.com