Cultural Insights of Asia
Culture Research in eleven countries for ‘Colors of Asia’ project
Being a member of Design Alliance Asia, we co-created Colours of Asia, a project that documented use of colours across Asian Countries.
Team participated in extensive cultural research across countries. We captured local insights by meeting people, places of significance, documenting cultural events, stories & artifacts, meaning of colour, its cultural significance and symbolism was analysed.
We curated a book, research paper and held an exhibition in Hong Kong with our findings. A series of workshops and presentation were held to share the research with students, teachers and professionals in Design and Research.