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Kedar Parundekar

General Manager, Strategy & Business Development

An MBA in Strategic Management from the Schulich School of Business, Toronto & PGPEBIZ from Welingkar IMDR, Kedar has worked for close to a decade across marketing services in brand consulting, strategic planning, design consulting, media planning & business development. 

Kedar specializes in strategy development at the intersection of business & brand with consumer culture for B2C & BCB brands. His experiences across the spectrum of marketing services helps him in building consumer centric brand propositions which can be translated to tangible business outcomes. He currently heads the Strategy & Business Development team at Elephant.

At Elephant, he has worked with many leading national & international brands including Tata Salt, Viacom 18’s Voot, Tata CLiQ, Raymond’s Park Avenue, RPSG’s Too-Yumm,  and TOI’s Bennett Universitydeveloping brand/business strategy. Responsible for developing new clients at Elephant, Kedar has on-boarded many client engagements and developed a strong expertise in Foods, Personal Care, Snacking, Beverages & the Financial Categories. 

He is a firm believer in ‘Collaborative’ work & the power of using ‘Design thinking’ for developing deeper & more impactful brand strategy. Kedar passionately follows consumer & popular culture and believes that ‘Culture’ & ‘Consumer Strategy’ are two sides of the same coin. 

On the personal side, Kedar enjoys an occasional good time with people and avidly follows the NBA.

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