Having graduated with an MBA in Marketing and Strategic Management from the Schulich School of Business, York University, Toronto, Kedar brings over 18 years of experience across growth strategy, brand consulting, consumer research, design, packaging and media.
 
Kedar’s association with Elephant spans nearly a decade. During his earlier tenure, he led the Brand Strategy, Business Development and Consumer Research practices, working closely with clients and design teams across brand creation, transformation and innovation assignments. Before returning to Elephant, he worked with global brand consultancies Design Bridge and Partners and bluemarlin, gaining wider exposure to international brands, markets and agency networks.
 
Over the course of his career, Kedar has worked with organisations including the Tata Group, Reliance, Nexus Malls, Bacardi, Jubilant FoodWorks, ICICI Bank and Grupo Bimbo. Some of his key assignments have included brand creation for Too Yumm and Tata Q, brand refreshes for Bacardi Breezer and Nexus Malls, innovation workshops for L’Oréal and consumer campaigns for Firefox Cycles.
 
In his current role as Chief Growth Officer at Elephant, Kedar’s mandate is to help shape the consultancy’s next phase of growth. His focus includes strengthening strategic partnerships, deepening client relationships and expanding Elephant’s presence across India and international markets. He works at the intersection of business strategy, cultural understanding and design, helping organisations translate complex growth challenges into clear and actionable opportunities.
Outside work, Kedar mentors and teaches marketing, brand and design management when time permits. He closely follows popular consumer culture, enjoys spending time with friends and is an avid NBA fan.