Mayuri Nikumbh

Chief Design Officer

An award winning creative leader, She brings over two decades of experience at the intersection of strategy, creativity, culture and innovation.

Creative Leader Turning Strategy Into Meaningful Change.

Brand Visionary Exploring Where Culture And Business Meet.

Passionate About Shaping The Next Generation Of Talent.

She believes design is most powerful when it goes beyond creating brands to shaping how businesses see opportunities, how people behave, and how culture evolves.

Mayuri’s expertise spans brand strategy, consumer insight, creative leadership, and business transformation. She has worked with global corporations and emerging businesses including Abbott, Coca Cola, Epigamia, Heinz, Microsoft, Nestlé, Paperboat, PayU, PepsiCo, Reliance, TATA, Uber, and Zydus, helping them build distinctive brands and identify new pathways for growth.
At Elephant Design, Mayuri leads strategic and creative direction, strengthening the agency’s capabilities and shaping its next phase of growth and global ambition. She brings a broad perspective across the changing landscape and evolving relationship between brands and consumers, helping organisations navigate complexity and turn change into opportunity.

An alumna of the Industrial Design Centre, IIT Bombay, Mayuri has been recognised as Creative Director of the Year, Asia by Transform Magazine and voted as Impact Magazine’s 40 under Forty creative leaders in the industry. Mayuri has represented India at the Asia-wide collaborative project “Colours of Asia” that culminated in an exhibition and seminar at the Hong Kong Design Institute where she was also a speaker. Her work has received international recognition across the Transform Awards Asia, A’Design Awards, International Design Awards, and Campaign's Agency of the Year.

A respected voice in the global creative community, she has served on the juries of Cannes Lions, Spikes Asia, Clio Awards, ADC Awards, Pentawards, MAD Stars, Creativepool, Transform Awards North America, and as Jury President for Dubai Lynx and the Abbys.

A passionate mentor and advocate for the next generation of creative talent, Mayuri regularly lectures and conducts workshops at leading design institutions. She brings to Elephant a belief in the transformative potential of creativity and a desire to challenge convention, unlock new possibilities, and shape the future of design..