Reinventing batter packaging for convenience and authenticity
Redefined batter packaging by integrating ergonomic innovation and brand heritage, ensuring seamless usability and market differentiation.
Enhanced
Durability
Industry recognition through design awards.
Product design,
Material innovation,
User experience enhancement.
Enhancing consumer convenience
Seamless Pouring, Effortless Cooking
Designed with a built-in spout and ergonomic handle, the packaging ensures mess-free pouring, bringing professional- quality idlis and dosas to every home.
Preserving Freshness, Extending Shelf Life
Utilizing high-quality materials, the packaging safeguards the batter’s freshness, reinforcing consumer trust in MTR’s commitment to excellence. 
Smart, User-Centric Innovation
Revolutionizing Batter Packaging
The Minute Fresh packaging redefines convenience, making homemade dosas and idlis effortless. Every design choice - be it the spout, handle, or self-standing structure - was driven by user insights and ergonomic excellence.
Award-Winning Design, Trusted Legacy
By addressing pain points in traditional batter packaging, MTR’s innovation has not only delighted consumers but also earned industry acclaim. With accolades such as the SIES SOP Star Award, the Minute Fresh range sets a new benchmark in Indian packaging design.. 
Similar Project
