Elevating Morde’s Chocolate Slab for Professional Mastery
Elephant Design refined Morde’s slab design using consumer insights and production innovation, delivering user-friendly luxury.
Enhanced Usability
via thoughtful engineering
Consumer insights and segmentation
Usability and portioning analysis
Mould optimization for production
Brand integration via typography 
Morde’s chocolate slab was reimagined into a premium, practical product that reflects craftsmanship and precision, enhancing both usability and brand perception. The new structure aligns seamlessly with real-world kitchen workflows, ensuring the slab performs beautifully in every context. 
A Legacy Recrafted
For over three decades, Morde has been a trusted name in India’s baking and confectionery industry, known for consistent quality and dependability. As the brand evolved, it sought to move from a familiar kitchen staple to a symbol of refined craftsmanship.
Morde approached Elephant Design to translate this transition into a tangible product expression. The goal was to transform their chocolate slab into something that embodies both professional precision and indulgent appeal, bridging technical function with elevated design aesthetics. 
Elevating Everyday Craft
Morde aspired to strengthen its association with professional excellence while appealing to discerning home chefs. Through intelligent redesign and a blend of tactile and aesthetic detailing, the slab became more than an ingredient—it evolved into a statement of quality and creativity.
The project reinforced Morde’s positioning in the premium segment, giving its slabs the sophistication and distinction that mirror its legacy of innovation and trust. Precision in Form
We’ve ensured that every groove is engineered with care. Craft meets consistency in each slab, creating a balance chefs can rely on. The structure is shaped to support precise portioning, clean breaks, and smoother handling. Every detail works together to make the slab feel both purposeful and unmistakably Morde.
Designed to be Shaped
The redesigned slab merges aesthetic elegance with culinary practicality. A premium top bar emblazoned with the Morde logo complements four smaller, precision-cut sections below. Each bar is optimally sized for breaking, shaving, and melting: reflecting careful study of user needs across professional kitchens and home settings.
The chamfered edges and texture contrasts heighten its visual allure while ensuring effortless function during use, making the Morde slab both a sensory and functional delight. 
Optimized for Storage and Production
Understanding that true premiumness lies in detail, the design addressed every user concern, from break lines to surface tactility. The slab now fits storage constraints while ensuring consistent melt performance.
Equally, production realities shaped the design. A thermoform mould was developed to align perfectly with existing setups, allowing smooth release and minimizing manufacturing disruptions. 
Chocolate for the Discerning Craftsman
By blending functionality with form, Morde’s redesigned slab redefines everyday use. It stands as a symbol of balance between craftsmanship, consistency, and contemporary elegance. 
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