Elephant is a Design led Innovation organization, solving complex challenges with focus on people and the future. We build brands, develop products, bring spaces to life and enhance experiences all while opening up opportunities and delivering ideas & solutions that drive our clients towards rapid growth, and us, to the bigger picture. Our expertise lies in our process driven approach to design based on significant work in emerging markets and Startups.
Future Group is known for its well-crafted retail experiences at various chains across the country. So when they approached us about recreating a new shopping format for Easyday, we seized the opportunity.
Easyday was a regular neighbourhood convenience store with a mid-sized self service system.