Smart City: Exploring the Myth

What is Smart City: Exploring the Myth

India PM, Narendra Modi, announced his vision of Smart Cities across India recently. There is also an announcement of 98 cities that will benefit under this initiative. Smart city concept explained through a series of info graphics 


Indian Government’s definition of Smart City focuses on improving the conditions of Indian cities to make them more livable and friendly. This also includes improving infrastructure facilities and creating better environment for investors. While there will be large budgets allocated for the development, public participation and citizen voice will form the backbone of this initiative.

Policies & government initiatives always mean well, however, it is very difficult to communicate the extent of an initiative to ordinary people. Government programs are mostly verbose with a healthy sprinkling of legally safe lexicon. People need to understand these programs, their benefits and extents to be able to participate. Communication needs to be broken down and abstract concepts iconised to put across simple & quicker understanding.

How does technology simplify our lives? Demystifying technology and applying to examples from our daily lives communicates the usefulness of its application.

Others have done it ! Why can’t we do it? Info graphics helps create a picture of key benefits of smarter living in other parts of the world.

And finally, how does all this smart thinking, smarter living in smart cities, change my life as a citizen. It is important to talk to people and put across their thoughts on how smart cities will affect various facets of their day to day living.

 Elephant team worked with Sakal Media Group to create simple communication & infographics that explain the concept of Smart Cities along with a case study & voices of prominent personalities on their vision of Smart Pune City.

Elephant is India’s Best Design Practice (ET-Brand Equity 2012-2014 ranking) with a multi-disciplinary experience of 25+ years having presence in India & Singapore and has been transforming brands, organizations & businesses using Design led Innovation.

ASHWINI DESHPANDE is a Visual Communication Designer, Co-founder & Director at Elephant. An alumnus of National Institute of Design, Ahmedabad, she is a prolific speaker at several international conferences & workshops on design. Ashwini has been a jury on Spikes Asia, Design Lion Cannes and Design for Asia Awards. She is a subject expert on Brand Identity Programs & Package Design and known for her highly effective work for Britannia, Paperboat, Nirlep, Grandmaster, P&G and Piramal Industries.

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