Infusing the culture of Pune into international sports branding


Delivering a unique, modern visual language for international sports inspired by Maharashtrian Warli Art and Puneri cultural cues.

Elephant Design_India_Pune_Commonwealth Youth Games 2008_Brand Strategy_Sports_gaming_entertainment_Sports events

Global Recognition

Appeal that transcends culture

Visual Identity

Livery Design

Mascot Development

Communication Strategy

Cultural Fusion Legacy

In 2008, a visionary collaboration transformed an international sports stage with Pune’s vibrant cultural essence. Merging traditional Warli art and modern aesthetics, the project celebrated local heritage, evoking Invoking Puneri pride, and a sense of unity. TThe distinctive identity embodied a timeless narrative, celebrating a vision that transforms for the better. A timeless narrative of transformative vision.
Elephant Design_India_Pune_Commonwealth Youth Games 2008_Brand Strategy_Sports_gaming_entertainment_Sports events

Innovate, Inspire Forward

Embracing innovation and cultural richness, it envisions setting new benchmarks in visual communication. With unwavering commitment, it paves the way for inspiring future sporting events and memorable brand experiences.

Transforming Sports with Cultural Brilliance

Integrating Pune’s vibrant heritage with cutting-edge design, we created an identity that transcends boundaries and celebrates tradition through modern sports branding.
Elephant Design_India_Pune_Commonwealth Youth Games 2008_Brand Strategy_Sports_gaming_entertainment_Sports events

Uniting heritage and innovation

Our strategic vision turned cultural narratives into dynamic visual statements that command attention, inspire pride, and set new standards for global sports identity.
Elephant Design_India_Pune_Commonwealth Youth Games 2008_Brand Strategy_Sports_gaming_entertainment_Sports events

Dynamic Visual Details Unveiled

We distilled complex cultural narratives into clear, compelling visuals. Each element captures Pune's spirit and global aspirations, ensuring engagement that is impactful, and memorable.

Transforming Sports with Cultural Brilliance

The project seamlessly merged local art with modern sports branding, forging an identity that resonated on a global scale. It captured Pune’s unique cultural rhythm.


Through strategic insight, every design element was refined to amplify the event’s prestige. Our creative intervention established a lasting impression, driving local pride and international admiration..
Elephant Design_India_Pune_Commonwealth Youth Games 2008_Brand Strategy_Sports_gaming_entertainment_Sports events

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