Visual identity design for premier football league
Elephant Design created adaptable stadium livery across multiple venues, delivering cohesive yet flexible brand experiences.
10 years
of visual collaboration for football exposure
Guidelines for Website Applications
Web and TV Graphic Templates
Livery for stadiums
10 years anniversary Visuals
Designed comprehensive visual identity for Indian Super League spanning 10 stadiums, covering over 300,000 square feet of graphics with adaptable formats.
Football's Indian Renaissance
Founded in 2013 as a partnership between Reliance, IMG, and Star Sports, the Indian Super League represents the most extensive effort to elevate football in India. With a rich sporting history dating back to the 1888 Durand Cup, ISL aims to provide wider exposure for football while encouraging promising athletes to pursue the sport professionally. Now boasting 10 teams and 5 successful seasons, ISL has achieved international quality standards while attracting both local and global celebrity team owners.
Premium Athletic Expression
ISL sought to position itself as India's premier football competition with a sophisticated yet dynamic visual identity. They required a cohesive system that could both unify the league and distinguish individual teams, while adapting to diverse stadium environments. The branding needed to capture the spirit of pride and community among fans and players alike, establishing ISL as the standard-bearer for professional football in India while accommodating the practical realities of large-scale sporting event production.
Dynamism and Flexibility
The design language balanced premium sophistication with dynamic energy, using strong visual elements.



The design system embraced rich blue hues with distinguished typography to convey premium quality.
Our design solution catered to over 300,000 square feet across 10 venues, each with its own architectural nuances.
Similar Project