Secondary packaging for professional-grade pest control
Premium metallic packaging and functional design elevate Hit Roach Gel's market position, enhancing visibility and professional appeal.
Unique
Revolutionizing remote collaboration.
Secondary packaging,
Structural design,
Retail display strategy
Story Layout
For over three decades, Godrej Hit has been a trusted name in household pest control. However, the brand sought to break traditional perceptions and expand into professional-grade solutions. Hit Roach Gel was envisioned as a high-efficacy product that professionals could trust while maintaining its consumer-friendly legacy.
Turning Necessity into Choice
Pest control products are often seen as functional necessities rather than premium lifestyle solutions. Elephant Design’s intervention strategically positioned Hit Roach Gel as a category disruptor, blending professional efficacy with sophisticated branding and packaging.Designed to Draw the Eye
Precision in Protection
Crafted with a pyramidal form, the packaging optimizes brand visibility and store placement flexibility, ensuring strong consumer recall.
Designed for Professionals
From its metallic finish to clear mnemonics, the packaging speaks the language of efficiency and reliability, making it ideal for both professionals and DIY users.
Premiumizing Pest Control
Elephant Design transformed Hit Roach Gel from a standard problem-solution product into a premium professional choice.
With a sleek metallic finish, the packaging reinforces the product’s high efficacy and expert appeal. The functional structure ensures both shelf impact and user convenience, amplifying its market positioning.
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