Packaging Nostalgia in the form of authentic curry pastes
Naming and packaging design for Tasty Tales, a brand proud of its traditional authenticity.
Nostalgic Branding
through storytelling
Visual Identity
Packaging System
Illustration & Typography
Stories Stirred with Flavor
Tasty Tales was born from the desire to bring home-cooked authenticity to modern kitchens. Inspired by oral traditions, the brand preserves the essence of heirloom recipes passed down through generations. With a blend of nostalgia and convenience, it ensures that every pack carries the warmth of homemade goodness, straight from grandma’s kitchen.
Reviving Tradition, One Pack at a Time
Tasty Tales envisions a world where authentic flavors are accessible to everyone, effortlessly. By bridging the gap between tradition and modern lifestyles, the brand redefines home cooking—ensuring it remains pure, delicious, and rooted in memories, while fitting seamlessly into today’s fast-paced world.A Name That Resonates, A Design That Stands Out
‘Tasty Tales’ evokes nostalgia, combining the warmth of storytelling with the promise of delicious, home-style cooking. Quirky visuals, aroma bubbles, and a color-coded system create a distinct brand presence on shelves.
Grandmother’s Secret Recipes
Tasty Tales celebrates the rich culinary heritage of India by making age-old, heirloom recipes convenient for modern consumers. The brand’s packaging prominently features grandmothers from different regions, reinforcing authenticity.
By tailoring each product’s identity with regional touches, from ‘Dida’s’ Bengali Mustard Prawn Curry to ‘Nani’s’ Punjabi Aloo Launji, the packaging establishes an instant emotional connection with consumers.
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