Elevating South Indian Snacking via Contemporary Design Language
Granamma’s visual identity marries tradition with a contemporary appeal. Our packaging design is a fine balance of ceremonial warmth and modern retail sensibilities, enabling recognition and reassurance at the same time.
Snacking Revolution
Premium. Trusted. Nostalgic.
Conducted UX research to improve usability.
Designed intuitive user interfaces.
Ensured seamless system integration.
Enhanced visual aesthetics for engagement.
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The Granamma Story
Granamma was born out of a love for authentic South Indian snacks, made with the same care and quality as in generations past. We saw the need for an organized, premium brand that could bring these flavors to life in modern, convenient packaging. Granamma offers the warmth of home-cooked snacks with a promise of freshness, hygiene, and nostalgia in every bite.
Guided by Tradition
We aspire to be the pioneers of South Indian snacking, offering premium quality and authenticity that stand the test of time. Our goal is to create a seamless blend of tradition and modernity, delivering snacks that not only satisfy the palate but also honor the rich cultural heritage they come from. By elevating these cherished flavors, we aim to make Granamma a household name for generations to come.Bringing Tradition with a Modern Touch
We balanced authenticity with a modern twist, crafting the Granamma brand to feel both familiar and premium. The banana leaf-inspired green backdrop and signature-style logo bring a personal touch, while the brushstroke font evokes warmth and heritage.
Redescovering Tradition, Reinventing Snacks
South Indian snacks held untapped potential, yet no brand truly honored their heritage. We set out to bridge the gap, offering authentic, crunchy delights crafted with the same care as generations past.
In today’s fast-paced world, the tradition of enjoying savory snacks alongside meals remains strong. Granamma makes it easy to enjoy these flavors without the time-consuming preparation, offering a taste of home with every bite.
Audience spans from young professionals to families, craving authenticity with modern convenience. While other brands touched the surface, Granamma dives deep, blending cultural wisdom with innovation. Each snack is a celebration of South Indian heritage, thoughtfully reimagined for today.
Crafting a Distinctive Brand Story
Our packaging blends vibrant tradition with modern appeal, using bold reds and greens to stand out on shelves. Dynamic falling snack visuals highlight texture and liveliness, while cohesive designs across all SKUs cater to both individual and family snacking needs.
Pioneers of South Snacking
Granamma addresses the unorganized snacking market by prioritizing freshness and hygiene, ensuring top-quality snacks. Tested in smaller markets like Mysore and Kerala, the brand blends tradition with modern packaging, creating an authentic snacking experience that’s poised to reach homes across India.
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