Creating an digital hub-style website for pet nutrition
Built an interactive digital platform combining vital pet nutrition knowledge with engaging brand experiences.
Pet-care Decisions
Simplified
UI/UX Framework
Digital Design Elements
Website Development
Content Strategy Integration
Developed an intuitive digital ecosystem that transforms complex pet nutrition into engaging, accessible content while strengthening PetStar's brand identity through interactive experiences.Partners, Not Pets
Mankind Pharma recognized the shift from breed-focused owners to devoted pet-parents who see pets as companions, not commodities. This inspired PetStar—a brand designed to meet the evolving needs of pet care and nourishment.
Empowering Pet Parents
PetStar aims to revolutionize pet care by combining scientific expertise with accessible information. By creating a supportive digital ecosystem, we're building a community where pet parents can confidently make informed decisions about their companions' nutrition and wellness.Simplifying Pet Nutrition for Parents
Navigating pet nutrition can overwhelm new pet parents. The team adopted progressive disclosure to break down complex information, making it easy to understand and engaging.
Interactive elements like tooltips, paw-shaped cursors, and animations enhanced user experience. We created an educational journey that feels both informative and entertaining for the ardent pet parent.
Innovative features including dynamic star-logo animations, intelligent chatbot assistance, and responsive design create an engaging platform across all devices.From Packaging to Digital Brand Experiences
The website seamlessly extends the physical packaging experience, offering interactive nutrition guides and personalized feeding recommendations through an intuitive digital interface.
Smart QR integration bridges offline and online experiences, bringing packaging elements to life through animations while providing deeper product information and interactive meal planning tools.
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