Design-led innovation strategy for mid-size businesses
Elephant Design facilitated business transformation through interactive Design Thinking workshops, delivering future-focused growth roadmaps.
Focused Roadmap
for singapore’s businesses with a vision
Future customer identification process
Emerging scenario exploration workshops
Participative roadmap development
Government innovation program integration 
Reinvention Challenge
Mid-size businesses in Singapore face the continuous challenge of market relevance and differentiation. These companies recognized the need to reinvent themselves to maintain customer value while establishing stronger market positions. Through government-supported industry innovation programs, these businesses sought structured approaches to anticipate user needs and deliver timely solutions that would capitalize on current and future trends, ultimately transforming their innovation strategies. 
A Future-Ready Approach
These businesses aspired to develop stronger market positioning through anticipatory innovation and strategic design thinking. This vision was implemented through a series of customized workshops that employed rigorous Design Thinking methodologies to identify future customers and emerging scenarios. The project's unique value came from translating abstract innovation concepts into concrete action plans, resulting in clear roadmaps that enhanced each business's ability to approach future challenges with confidence and strategic direction. Transformation via Design
Interactive workshops guided businesses through identifying future customers and emerging market scenarios while developing strategic roadmaps. The rigorous Design Thinking methodology involved participative activities that engaged stakeholders in creating their company's future vision. 
Similar Project
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Dream it.
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Build it.
