Design sensitisation workshops for global conglomerate
Elephant Design facilitated design thinking integration through customized workshops, delivering leadership-level design consciousness.
25+ Teams
Armed with design thinking
Domain-specific case study curation
Interactive business challenge analysis
Design tools and process introduction
Real-life application scenarios development
Aesthetic principles and cultural contexts education 
Global Innovation Leaders
This Fortune 500 Indian multinational conglomerate generates over $13 billion in annual revenue (2018) and operates across 22 key industries with a presence in more than 100 countries. With a workforce exceeding 240,000 people worldwide, the company sought to differentiate itself through design integration at every organizational level. Their visionary Chairperson approached Elephant leadership specifically for their pioneering experience to initiate a comprehensive design sensitisation program for leadership teams across all key companies within the group. 
Design-Driven Value Creation
The conglomerate aspired to embed design thinking as a fundamental business tool throughout its diverse operations. This vision was activated through the "Delight by Design" initiative, which systematically educated leadership teams on design's power as a problem-solving methodology and value creator. The workshops provided practical design tools and processes tailored to specific business contexts, enabling participants to generate differentiated business ideas while enhancing brand value across their international operations. Customized Design Immersion
The initiative was structured as multiple workshops with similar domains grouped together, addressing approximately six teams per session. Each workshop was meticulously tailored to participants' specific sectors, featuring relevant case studies and familiar brand examples to create stronger connections. Sessions introduced fundamental design concepts, distinguishing good from bad design, exploring form-function-emotion relationships, and examining how experiences are influenced by brand values. An aesthetics module clarified notions of beauty, its variables, and cultural contexts, challenging preconceptions and broadening perspectives on design's omnipresence in business solutions. 
Practical Application Framework
Interactive sessions with each team uncovered business challenges and industry insights while introducing applicable design tools and processes. The methodology was demonstrated through relevant case studies, providing frameworks that could extend to future projects. 
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