Anthropological study of Indian food storage habits
Elephant Design conducted cultural food research through innovative engagement methods, delivering market-specific refrigerator design insights.
Regional Paradigm
Explained to German MNC
Regional cuisine pattern analysis
Interactive user requirement games
Sub-cultural storage habit documentation
Data synthesis for design strategy
Culturally-informed feature recommendations 
Cultural Kitchen Adaptation
A leading German appliance manufacturer recognized the potential of the diverse Indian market but faced the challenge of adapting their refrigerator designs to meet unique regional needs. They sought deep cultural insights that could inform truly localized product development, acknowledging that within India's wide diaspora, each sub-culture maintains distinct food practices that place different demands on refrigeration solutions.
Culturally-Informed Design
The manufacturer aspired to create refrigerators specifically tailored to Indian households' diverse needs rather than simply importing European designs. The project's unique value emerged through identifying six key storage patterns across Indian households - from frequent fresh produce purchases to specialized spice storage needs. These insights translated into specific design implications including modular storage and culturally appropriate aesthetics suitable for refrigerators placed in dining areas. Regional, Specific Insights
Our strategy team conducted detailed research across Indian sub-regions. Through innovative engagement tools and games, our insights revealed how standard refrigerator designs force Indian households to compromise, highlighting opportunities for culturally-aligned features.
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