seamless used car omnichannel integration


Revamped the retail experience with modular zoning and phygital integrations, creating seamless and engaging customer journeys

Elephant Design_Mahindra First Choice Wheels Ltd_Car & Bike_omnichannel_retail experience Design_Transportation_mobility_Used car dealership

450+ cities

Nationwide Reach

Visual Identity


Modular Layout

 
Phygital Integration


Spatial Design


Customer Journey

Developed a modular five-zone layout adaptable to diverse retail spaces, ensuring seamless omnichannel customer experiences. Revitalized brand identity with phygital touchpoints, enhancing wayfinding, customer interaction, and trust through innovative spatial design.

A Future-Focused Legacy

Mahindra’s storied heritage seamlessly blends with a forward-thinking vision as they redefine the used car market. With strategic acquisitions and bold design solutions, the brand creates an ecosystem that bridges online and offline retail, ensuring trust, quality, and enhanced customer engagement throughout every interaction. Empowering customers with clarity, innovation, and personalized experiences.
Elephant Design_Mahindra First Choice Wheels Ltd_Car & Bike_omnichannel_retail experience Design_Transportation_mobility_Used car dealership

A Vision for a Better Tomorrow

Driven by relentless ambition, the brand aspires to lead the evolution of used car retail. Embracing digital and physical convergence, it envisions a future where every customer journey is enriched, transparent, and innovative, setting a benchmark for industry transformation and sustainable growth.

The Confusing World of Used Cars: Now Simpler

Our innovative retail solution transforms the used car buying experience by integrating modular design, digital interaction, and personalized service. It empowers customers with clarity, choice, and convenience.

The design not only streamlines customer journeys but also elevates brand presence across physical and digital landscapes. Experience a harmonious blend of tradition and cutting-edge technology that sets industry standards.
Elephant Design_Mahindra First Choice Wheels Ltd_Car & Bike_omnichannel_retail experience Design_Transportation_mobility_Used car dealership

Adaptive Layout, Seamless Rollout

Our design leverages a modular five-zone layout that adapts effortlessly to various property shapes, addressing location-specific challenges with precision. This ensures rapid rollouts across India.

Strategically merging digital and physical interactions, our approach elevates customer trust and engagement. Innovative phygital touchpoints empower buyers to explore, compare, and make confident purchasing decisions.
Elephant Design_Mahindra First Choice Wheels Ltd_Car & Bike_omnichannel_retail experience Design_Transportation_mobility_Used car dealership

Streamlined Retail Layout Blueprint

A cohesive blend of online and offline solutions, from clear signage, intuitive pathways and easy-to-use digital touchpoints ensure easy customer navigation.  
Elephant Design_Mahindra First Choice Wheels Ltd_Car & Bike_omnichannel_retail experience Design_Transportation_mobility_Used car dealership

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