How does Design affect business ?
"Design is as much craft as it is insightful thought."
Like we say at elephant, doing a cool design for "limited edition" is alright, but what can we do it for a mainstream product that sells in excess of a million every single day!
Britannia breads packaging needed to reflect the positive & healthy change in recipes. With misconceptions around brown, wheat, whole wheat & so on, we wanted to give each variant a distinct identity so that consumer is fully aware of what she/ he is picking up. With a conversational tone and cheerful illustrations, this sure is a welcome change for these loaves… about 1.5 million of them are selling like hot breads now...
Bready affair...
Centre of Excellence, Elephant, Team, Pune.