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Elephant Design

Work
Innovation Strategy
Product Design
Branding Strategy
Packaging Design
Sports Branding
Retail Design
Branded Spaces
Interaction Design
Social Impact
Startup
About
Elephant
Our Story
Clients
Perspective
Method
Blog
Updates
Contact
Business
Career
Internship
Partho Guha
April 25, 2012
Design Experiences

Gluco-Vita - Challenger Brand

Partho Guha
April 25, 2012
Design Experiences

Creating a challenger brand is a tight rope walk, the brand needs to belong and  yet stand out strongly.

This was a great exercise which made considerable difference in closing the gap with the undisputed leader and shaken up the category.

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Tagged: Brand, Branding, Glucovita, Elephant, Elephant Design, Packaging

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