Developed a futuristic logo and omnichannel approach for a tech-savvy experience.
Developed a futuristic logo and omnichannel approach for a tech-savvy experience.
A Distinct Identity
Unisex Appeal, Deep Teal
Brand Identity Development
Logo System Creation
Packaging Design Solutions
Marketing Collateral Design 
Engineered an innovative O-dash logo system that transforms across touchpoints, from digital interfaces to physical retail spaces, creating a cohesive tech-fashion narrative.
Transforming Indian Fashion
India's fashion market, fuelled by a burgeoning middle class and robust manufacturing, is witnessing unparalleled growth. Reliance F&L identified a shift: a rising preference for high-quality Indian-origin products over international brands. Seizing this moment, Azorte was born to redefine fast fashion with cutting-edge tech, personalization, and a proudly Indian identity.
Aspiring for Excellence
Azorte strives to pioneer India's tech-integrated fashion landscape, where personalization meets scale. By combining cutting-edge retail technology with trend-forward design, the brand aims to create a new benchmark for how young India experiences, interacts with, and purchases fashion.Infinite Assortment
Azorte embodies assortment and infinity, offering on-trend apparel, accessories, and more, delivering a 360-degree fashion experience for India's young, trend-savvy consumers.
The O-dash
The O-dash identity system pushes boundaries through its adaptable nature - transforming from UI elements in digital spaces to architectural features in stores. This flexible system creates consistent brand recognition while enabling dynamic applications across every customer touchpoint. The circular motif becomes a unifying element that connects the digital interface with physical retail spaces, campaign materials, and packaging design.
Beyond Hues and Conventions
We chose deep Teal to stand out and align with Azorte's 'assortment' concept, offering variety for all. Our work will scale across different retail touchpoints, aiming to collaborate with more Indian brands for exceptional products.
Pioneered a distinctive Deep Teal brand colour strategy, breaking industry conventions while establishing a sophisticated, gender-inclusive visual language.Similar Project
