Refreshing University Identity to reflect legacy and future goals
Created a nurturing brand identity merging academic excellence with compassionate values, expressed through symbolic visual elements
Enlightened Vision
Nurturing, Dynamic, Inclusive
Logo and visual identity
Brand positioning and messaging
Digital and offline media adaptation
Developed a meaningful symbol system combining a liberating bird and guiding hand, representing the dual aspects of freedom in learning and compassionate mentorship.
Gitam University
The design positioned Gitam as a sanctuary of knowledge, with elements like the bird symbolizing liberation and the hand representing compassionate support..
Illuminating Futures with Compassion
Gitam envisions becoming a global beacon of holistic education, where academic excellence meets moral development. Through its nurturing ecosystem, the university strives to create an environment where knowledge transforms lives, guided by principles of compassion and ethical leadership..Modernizing with Purpose
Gitam sought a brand identity that blends its rich legacy with a modern, dynamic vision. The transformation emphasized academic excellence, compassion, and warmth, aligning with its core values. This new identity reflects Gitam's commitment to inspiring and uplifting students through knowledge and moral values.
Guiding Knowledge with Compassion
Gitam’s refreshed identity blends two core concepts: "Sanctuary of Knowledge," creating a nurturing ecosystem, and "Guiding Light," positioning Gitam as a beacon of warmth and enlightenment. The logo, with a bird and guiding hand, symbolizes the student’s journey—freedom in learning, supported by compassionate guidance. This visual identity reflects Gitam’s commitment to holistic, multidisciplinary education, ensuring versatility across all platforms and applications, from digital to large-scale formats..
Illuminating Futures with Compassion
Our collaboration with Gitam University resulted in a transformative visual identity, reinforcing their commitment to knowledge, compassion, and future growth.
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