UI/UX website revamp for educational coding platform.
Elephant Design enhanced digital presence through research-driven interface redesign, delivering engaging multi-audience educational experiences.
Increased engagement
with children, parents, and educators.
Interactive product simulator development
Community hub creation
Multi-page information architecture
Child-friendly navigation system
Visual storytelling enhancements
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Coding Made Accessible
Plezmo operates as an innovative plug-and-play learning platform making coding education immersive and enjoyable. Comparable to Lego with IoT devices, it allows children to use small IoT building blocks alongside an intuitive virtual interface to create numerous application-based scenarios. While already partnering with Elephant for other design solutions, Plezmo faced challenges with their original single-page website, which struggled with user engagement and product understanding, limiting inquiry conversions.
Multi-Audience Engagement
Plezmo aimed to redesign their website to serve as a compelling first impression while effectively showcasing their product's full potential before purchase decisions. The new website needed to simultaneously appeal to children, educators, and parents, requiring a carefully balanced design approach. Through strategic UI/UX enhancements, Elephant created a platform that not only demystified complex coding concepts but also provided interactive experiences that resonated with all target audiences, transforming passive visitors into engaged community members.Virtual Experience Before Purchase
Understanding that trial experiences convert prospects into customers, Elephant developed the 'Experience Now' page featuring a web-based product simulator. This innovation allows potential buyers to interact with the Plezmo app directly from their desktop, providing authentic insights into the coding platform's functionality before investing.
Streamlined Information Architecture Transformation
Elephant converted the original exhaustive single-page website into an intuitive multi-page experience with comprehensive navigation. Product-derived illustrations maintain brand consistency while strategic sticky elements let children interact playfully as adults efficiently access key information and product demonstrations.
Virtual Experience Before Purchase
Understanding that trial experiences convert prospects into customers, Elephant developed the 'Experience Now' page featuring a web-based product simulator. This innovation allows potential buyers to interact with the Plezmo app directly from their desktop, providing authentic insights into the coding platform's functionality before investing.
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