Revamping our brand identity & designing our own evolution.
We reimagined our brand from the ground up with custom dual-script wordmarks, an expressive colour system, and unified modular assets.
A RENEWED
Bolder Identity
Building a vibrant, adaptable palette
Crafting modular templates for every medium
A Unified ‘global-local’ brand architecture
Rolling out brand merchandise to signal the transformation 
Our media release layout proudly spotlights Elephant’s refreshed, bold identity After 36 years shaping India’s design landscape, Team Elephant turned the lens inward, launching a rebrand that’s as much about who we are as where we’re headed.From Roots to Renewal
We started out in 1989, a small but fiercely determined studio in Pune, united by one radical idea: that design should be central to India’s businesses. Three founders, boundless grit, and a hunger for challenging the status quo: Team Elephant has steadily grown into the country’s leading independent design consultancy.
We’ve partnered with sectors as diverse as FMCG and healthcare, always committed to authenticity, invention, and integrity. This journey wasn’t just about client impact, but about building a culture. So, when the time came for our own brand’s renewal, we applied every ounce of that experience to capture our true spirit: playful, grounded, and global at heart. 
Bold, Local, Timeless
We wanted more than just a new look. We wanted to signal Elephant’s next chapter, rooted in our Indian identity and ready for the world. The team rallied together, channelling the same interdisciplinary magic we bring our clients, to dream up a system that’s as flexible as it is iconic.
English and Devanagari scripts work in perfect tandem. A core black-and-white palette anchors expressive, juicy accents. By designing every detail to last, we future-proofed our legacy, ensuring Team Elephant’s story stays relevant, inclusive, and unmistakably ours. Colour and Collateral
Our new palette is an ode to contrast: deep black and white for steadfastness, zingy infusions of colour for energy and joy. Team Elephant poured over every possible pairing to ensure our visiting cards feel crisp and contemporary - first impressions, now with even more personality.
Everyday Pride
We put our stamp on everything—T-shirts, pins, mugs—turning daily tools into bold statements of who we are. Whether at a client meeting or in the studio kitchen, these playful touches unite the team and proudly announce: “This is Elephant.” 
Our Social Persona
Team Elephant didn’t just refresh the visuals; we sparked a movement across our social feeds. Each grid post flaunts the new watermark, a gentle but unmistakable nod to our journey and ambitions.
The interplay of bold and subdued hues draws eyes in, while carefully modulated scripts (English and Devanagari) send a message that’s both local and global. Our posts now flow with rhythm: project showcases, behind-the-scenes grins, milestone celebrations, and thought leadership, all infused with the spirit of infectious collaboration.
Friends, peers, and clients see the evolution at a glance; every scroll tells a story of transformation. This isn’t just branding. It’s Team Elephant, out loud. And it’s all unmistakably us.. 
Elephant’s Digital Avatar
The new Elephant website becomes an immersive extension of Elephant’s brand world, and is meticulously crafted to champion clarity and connection.
As soon as visitors land, our crisp new logo sits at centre stage and is refined on every device, from laptops to mobile. The favicon, though tiny, is a beacon for our identity, ensuring even the smallest interface reflects who we are.
Throughout the site, vibrant flashes of colour keep things fresh, while the modular layouts and clear type hierarchy channel our belief in accessibility for all.
Team Elephant sweated the details, ensuring the dual-script logo speaks to Indian and international audiences alike. Every pixel is a hello from us, a promise that Elephant’s creativity and heart are just a click away. 
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