Created a strong, flexible brand identity for IBO
A Brand Identity that uses bold visuals and intuitive design, delivering trust, accessibility, and consistency across touchpoints.
Omni-channel Fit
with Regional adaptability
Visual Identity
Retail & In-Store Communication
Digital Presence
A Trustworthy Foundation
IBO emerged to transform the unstructured home-building market, offering fair pricing, convenience, and respect. Designed for industry professionals, its identity builds trust, ensuring every contractor, technician, and homeowner feels valued and empowered.
An Accessible Future
IBO envisions a world where building materials are easily accessible, fairly priced, and seamlessly available across channels. The brand aspires to simplify construction purchases, making home-building stress-free and efficient.Bold, Direct, Effective
With Brick Red and Iron Grey, IBO’s color palette speaks directly to its audience, creating instant recognition in the crowded construction space.
IBO’s identity reflects trust, accessibility, and efficiency, designed to empower home-building professionals.The house-shaped ‘O’ in the logo symbolizes IBO’s deep-rooted connection to construction.Similar Project
