Brand identity for traditional beverage range
Elephant Design created a nostalgic brand identity with unique standee pouches, delivering an emotionally resonant beverage experience.
Top 10 Buzziest brand
recognition within three years.
Brand naming
Opportunity and Consumer Analytics
Packaging format innovation
Visual language development
Tone of voice creation 
Developed a distinctive identity for a range of traditional Indian beverages, leveraging childhood nostalgia while presenting natural drinks in a contemporary, innovative packaging format. 
Bottling Childhood Memories
Paper Boat approached Elephant Design with a unique proposition - to create a brand for traditional, natural Indian beverages that would reconnect consumers with cherished childhood memories. The client had developed a range of simple, healthy drinks with familiar tastes from the past, but needed a compelling brand identity that would differentiate them in the competitive beverage market. The challenge was to communicate the purity and authenticity of these traditional recipes while making them relevant to contemporary consumers. 
Nostalgia in Every Sip
Paper Boat aspired to be more than just another beverage brand - it sought to become an emotional experience that transported consumers back to carefree childhood moments. The brand aimed to stand out by focusing on authentic traditional flavours without artificial additives, presenting them in an innovative format that would capture attention on retail shelves. By evoking nostalgia through both product and packaging, Paper Boat wanted to create a deep emotional connection with consumers that would transcend typical beverage category conventions. Childhood-Inspired Packaging
The distinctive standee pouch format evokes the paper boats of childhood. This approach transformed these ethnic beverages into memorable experiences. 
Silent Success Through Design
AFAQS ranked Paper Boat among India's top 10 buzziest brands, and Interbrand recognized it as a breakthrough brand in 2017. 
Unique Inspirations
"Paper Boat" was inspired by Jagjit Singh's rendition of Sudarshan Faakir's Gazal "Woh Kagaz Ki Kashti Wo Barish Ka Pani" 
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