Mobile app redesign for interior design professionals
Elephant Design enhanced colour selection through intuitive interface innovations, delivering seamless professional-grade paint visualization tools.
Streamlined workflow
with rapid colour selection capability across multiple systems.
CInteractive onboarding illustrations
Floating multi-function navigation
Colour trend integration
Expert consultation connection
Cross-reference colour matching system
Transformed Asian Paints' mobile application with user-centric design focused on professional needs, replacing linear workflows with intuitive colour selection tools that bridge digital and physical paint selection experiences.Beyond Painted Walls
Asian Paints stands as one of India's leading decor companies with a comprehensive range of painting and design solutions for professionals and consumers alike. Their existing mobile application, while functional, struggled with fundamental usability issues that created friction in the professional workflow. The confusing colour shade categorization and linear selection process particularly frustrated design professionals who needed efficient tools that matched their creative process and reflected real-world colour appearance for client presentations.
Colour Me Impressed
Asian Paints sought to transform their mobile application into an indispensable professional tool that would support interior designers throughout their workflow. The reimagined application needed to maintain brand values of innovation and agility while delivering an intuitive, delightful user experience. By creating digital tools that authentically represented physical paint appearance and streamlined selection processes, Asian Paints aimed to strengthen their relationship with design professionals and ultimately drive more informed colour decisions that would translate accurately from screen to wall.An Intuitive Blueprint
We started the project by conducting user research with design professionals and consumers to understand usage pattern while selecting a colour virtually as well as physically. Heuristic analysis and usability studies underwent multiple rounds of brainstorming and ideation, which was followed by paper-wireframes as well as low-fidelity wireframes.
From a site design perspective, the team laid out a comprehensive user flow architecture for a colour-focused design application with multiple interconnected features. The flowchart employs a hierarchical structure with a dashboard as the central hub, branching into four specialized colour tools (Spectra, Picker, Visualizer, and Match) that each follow logical task sequences with clear decision points.
Digital Palette in Your Pocket
Colour spectra interface mimics Asian Paints' physical colour cards, creating instant familiarity for professionals transitioning between showroom and digital environments. Upfront shade filters, optimized brightness settings, and neutral UI elements ensure true colour representation for confident client presentations without distortion.
Advanced features elevate the application beyond basic selection tools by providing system-assisted colour recommendations based on existing schemes, direct access to colour consultants for complex projects, and seamless integration of Asian Paints' annual ColourNext trends. The comprehensive colour matching system bridges industry standards by connecting Asian Paints shades with RAL and Pantone equivalents for specification flexibility.
Breaking Free from Linear Constraints
The redesigned experience replaces traditional step-by-step workflows with a revolutionary floating action button providing instant access to all application features from any screen. This innovation addresses professionals' need to work fluidly between different colour selection methods, matching their non-linear creative process rather than forcing a predetermined path.
Research with design professionals revealed unique workflow patterns that varied widely between users. The floating functionality accommodates these diverse approaches, whether selecting from colour spectra, extracting colours from inspirational images, or exploring trending palettes—all without losing context or returning to previous screens. This freedom of movement significantly reduces task completion time while increasing creative exploration.
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