A refreshed identity for a century-old textile brand
Strengthened brand identity with a blend of legacy-inspired and modern visuals, creating a flexible, future-ready system.
Market Success
created a Contemporary appeal
Brand Identity System
Visual Language Development
Logo Redesign
Weaving the Past into the Future
For over a century, Ruby Mills has symbolized excellence in textiles. To mark its next chapter, the brand embraced a refined identity—one that respects its heritage while adapting to modern needs. A dynamic logo and adaptable visual system ensure that Ruby continues to lead with innovation, sustainability, and quality.
The Fabric of Evolution
Ruby Mills aspires to set new benchmarks in textile manufacturing, blending tradition with contemporary advancements. The refreshed identity reflects its commitment to responsible practices, product excellence, and a future-forward approach, ensuring a seamless evolution into new markets and business opportunities.A Modern Twist on Tradition
The refreshed identity bridges Ruby’s 100-year legacy with a contemporary design, ensuring continuity while embracing change.
A Legacy-Infused Logo
The new Ruby Mills logo draws inspiration from the structure of a ruby—bold, vibrant, and multifaceted. Retaining ‘Ruby’ in the brand mark, it simplifies the identity while preserving its equity. The red heart symbolizes passion, with accent colors reflecting adaptability and growth.
The typeface balances sharp and smooth edges, embodying tradition and innovation. This transformation reinforces Ruby’s legacy while making it relevant for the modern textile industry.
A Legacy-Infused Logo
A system of customizable graphics and icons was created to support diverse communication needs. These elements, inspired by Ruby’s values—innovation, sustainability, and excellence—bring consistency across all brand touchpoints.
From digital media to product packaging, this adaptable identity ensures that Ruby Mills remains a dynamic, recognizable force in the industry.
A1 Layout
Through extensive research with musicians, we identified key challenges: channel control, sound quality, and setup complexity. The solution needed to be portable, affordable, and seamlessly integrated..
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