Transforming oats packaging for transparent, multigrain-led health appeal.
Elephant Design revitalized Saffola’s packaging by celebrating the beauty of five grains, inviting families to connect with wholesome breakfast choices.
EVERYDAY ELEVATED
From routine to inspired breakfast.
Consumer and competitor analytics
Contextualising health benefits for everyday consumers.Elevated the multigrain narrative to the pack’s center
Modernized hierarchy and ingredient storytelling
Enhanced premiumness with tactile design and color
Our visual language harmonizes grain textures and earthy tones with premium cues, making nutrition enticing and real.
Heartfelt Nutrition
With decades of leadership in Indian heart health and smart nutrition, Saffola has shaped habits in millions of urban homes. Evolving from a pure oat offering, Saffola recognized that modern Indian families craved not only convenience but holistic nourishment they could see, feel, and trust. The Multigrain project was born to respond to these changing needs, shifting the focus from abstract “Gold” codes to open, honest ingredient stories, and highlighting the science-backed benefits of diversity in diet. 
Everyday Goodness Unlocked
Saffola sought to become the standard for credible, wholesome breakfasts on the Indian table. By partnering with Team Elephant, the brand elevated its narrative toward inclusivity and aspiration, putting multisensory ingredient visuals and unmistakable health messaging up front. The outcome is a pack that’s both contemporary and trustworthy; one that brings families together around the values of nutrition, clarity, and daily delight. The New Dawn Bowl
The redesigned Saffola Oats Multigrain pack stands tall as a beacon of wholesome mornings: its signature heart-shaped bowl commands attention, surrounded by layers of thoughtfully curated grains. Textures and premium gold accents create an earthy, inviting backdrop that breaks monotony on retail shelves and instantly signals trust and care.
The angular, grain-filled “Multigrain” type sits proudly beside the classic S-shaped swoosh, now rendered with heartfelt warmth, while the “Power of Five Grains” claim is given centre stage, anchoring Saffola’s promise of nourishment. The overall impression is modern, yet intuitively connected to India’s breakfast heritage, blending familiarity with aspiration. 
Raising Breakfast Expectations
Saffola’s multigrain innovation signals a shift in how Indian families approach their first meal of the day. This design solution doesn’t simply attract attention on-shelf; it breaks down complicated health cues and benefits into an engaging, everyday narrative.
By visually spotlighting five unique grains and their linked health benefits, the pack moves oats out of the realm of the generic and into a new space: one that prioritizes real ingredients, transparency, and delight. For the modern Indian household, breakfast becomes a conscious, satisfying celebration that supports well-being with every bowl.
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