Healthy snack portfolio packaging system redesign
Elephant Design refreshed brand architecture through natural visual language, delivering cohesive yet differentiated category identities.
ZERO Nasties
Health Conscious snakcs
Competitor + Consumer Analytics
“Zero Story" concept creation
SKU Adaptation
Visual Language
Packaging Design System
Wholesome Without Compromise
Established in 2014, WellBe Foods operates under Sowparnika Retail's umbrella brand 'Organic World' as their entry into the healthy snacking category. Their diverse portfolio spans from staples to snacks and honey, all formulated without harmful preservatives or additives while maintaining delicious taste profiles that appeal to health and wellness enthusiasts. Despite quickly gaining popularity with their core audience, WellBe faced challenges with their existing identity, which lacked shelf visibility with its indiscernible interlocking elements and inconsistent colour palette. 
Natural Clarity Champion
WellBe aimed to expand its market presence by creating a modern, minimal brand expression that would resonate more deeply with health-conscious millennials while clearly differentiating their offerings on increasingly crowded retail shelves. This aspiration was translated through a redesigned visual identity featuring smooth, rounded interlocking elements inspired by leaves that conveyed cleanness, lightness and natural qualities. By developing a sophisticated "twin-leaf" treatment system that combined a consistent beige element with category-specific vibrant colours, WellBe created a flexible framework that unified their diverse portfolio while respecting category codes. Traditional Meets Contemporary
Transforming WellBe Foods' entire portfolio with a refined architecture, unified visual identity system and differentiated packaging that highlights their "Zero Nasties" promise while appealing to health-conscious millennials across diverse product categories.Our design solution outlines how diverse product categories can maintain individual character while belonging to a unified brand family.
: Morning Brightness Reimagined
The breakfast cereals packaging employs a sophisticated beige palette that evokes a fresh daylight morning feel rather than the conventional "earthy brown" typically associated with organic brands.
This deliberate colour choice creates immediate category distinction while the refined leaf-inspired logo elements provide visual lightness that connects to the brand's natural positioning.
Dynamic, larger-scale product photography reveals detailed textures and colours, making the cereals more enticing while communicating quality and transparency about ingredients.
Pakora Package Front
Savory snack packaging features vibrant colour treatments with the inner leaf element becoming a consistent carrier of brand colour across different variants.
The "Zero Story" concept is prominently featured, immediately communicating the absence of harmful ingredients that typically plague conventional snack options.
Authentic, appetizing product photography creates strong taste appeal while maintaining the premium, health-conscious positioning expected by the target audience.
Flavour-Forward Energy
Energy bar packaging adopts colours derived directly from flavour variants, such as rich red and gold tones for Apple Cinnamon, creating immediate flavour recognition.
The consistent twin-leaf treatment maintains brand cohesion while allowing the vibrant flavour-specific colours to differentiate variants within the category.
Ingredient visuals are thoughtfully integrated to highlight natural components while maintaining the clean, modern aesthetic that appeals to health-conscious millennials
Traditional Indian snacks like Lemon Poha receive contemporary treatment that respects category expectations while elevating the presentation through refined typography and composition
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