Taking a domestic skincare giant to international waters
Enhanced packaging through a “Zen Time” concept, appealing to consumers who seek comfort from skincare
Homogeneous Display
through consistence visuals
Conducted market research
Developed custom visuals
Innovated packaging design
Enhanced shelf display
Streamlined logistics integration
Himalaya’s new sheet mask redefines skincare through a balanced blend of scientific benefits and youthful, engaging design. The innovative “Zen Time” concept elevates brand presence in global markets.Heritage Meets Innovation
Founded in 1930, Himalaya has built a legacy as a trusted healthcare and wellness leader through a commitment to natural ingredients and alternative medicine. The brand’s rich heritage, deeply rooted in India’s cultural values, has continuously evolved to meet modern challenges. With a focus on scientifically proven benefits and ethical sourcing, Himalaya has maintained strong market credibility while expanding its global portfolio.
Future Growth Strategy
Looking ahead, Himalaya is committed to leveraging innovation to capture emerging global markets. The introduction of the sheet mask, supported by research-driven design and youthful visual language, reinforces the brand’s positioning as both credible and trend-forward. By aligning actionable strategies with its core values, Himalaya aims to drive sustainable growth, enhance customer engagement, and set new benchmarks in the skincare industry.Aligning with Youth Trends
Himalaya engaged the Elephant team to develop a comprehensive visual system that aligned with the dynamic demands of the sheet mask category. The brief required a shift from the brand’s traditional focus on natural ingredients and balanced tone to a more exuberant, engaging, and conversational language that resonated with a younger audience.
The design approach embraced bold visuals and vibrant storytelling, evident in the imagery below, to bridge the gap between heritage and contemporary consumer expectations.
Research-Driven Market Insights
Facing unfamiliar market conditions, extensive research in Singapore unearthed valuable consumer insights that reshaped the creative strategy. With global markets favoring social media–friendly, ritualistic skincare experiences, the team navigated stringent category codes by infusing a fresh, youthful energy into the packaging.
This strategic shift showcased premium benefits while balancing innovation with Himalaya’s trusted legacy.
Innovative Packaging Execution
The final phase of our project focused on developing a packaging structure that addressed both logistical challenges and brand storytelling. With the sheet masks shipped in sets of 10, the team engineered a carton design that not only optimized shipping and storage but also served as a versatile display unit. This integrated approach combined product and graphic design to ensure that the overall brand narrative was both preserved and elevated.
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