Modern packaging repositions trusted skincare
Enhanced brand packaging through strategic repositioning, delivering contemporary appeal and consumer diversity.
Wider Reach
By preserving tradition
Retained heritage essence
Balanced legacy with innovation
Enhanced brand storytelling
Streamlined packaging design
Unified multi-generational appeal
Heritage Evolved
Lacto Calamine has been a trusted skincare staple across three generations, deeply rooted in tradition and care. Over the decades, its reliably served mothers and grandmothers alike, embodying reliability. Our enduring partnership allowed us to witness and influence its evolution, guiding it from a basic lotion to a contemporary skincare expert that respects its legacy while embracing innovation.
Future Focus
Lacto Calamine aspires to broaden its appeal and capture a younger demographic without losing the loyalty of its established customers. The refreshed brand identity strategically positions it as an advanced skincare solutions expert—merging time-honoured values with cutting-edge design and market foresight to drive sustained growth.Packaging Evolution
The design visuals showcase a balance of heritage simplicity with modern sophistication. The packaging now resonates with both: legacy customers and a new, youth-focused audience.
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